May You Never Build in Vain!

Make the culture of your startup as your biggest differentiator

Vik and Amy

11/29/20241 min read

a row of boats floating on top of a body of water
a row of boats floating on top of a body of water

May you Never Build in Vain!

In the frenetic world of startups, founders chase dreams fueled by ambition, grit, and caffeine.

Yet, amidst the pitch decks and pivots, a silent trap awaits: building in vain.

It’s easy to fall for the allure of vanity metrics—skyrocketing valuations, viral buzz, or fleeting fame—only to realize too late that the culture was hollow.

True success lies not in what glitters but in what endures: a product that solves real problems, a team aligned with purpose, a culture that lasts, and feelings that one cherishes for life, a legacy that outlasts.

As a founder, every line of code, every late night, should serve a greater why.